Josh Wood and Marks & Spencer (M&S) collaborate on premium haircare and colouring products – naming and packaging design by DewGibbons + Partners. The range was developed in collaboration with M&S, and will be sold exclusively in M&S stores and online.
“We spent a lot of time with Josh at his Atelier, allowing us to get a real understanding of his vision to create an honest and accessible yet premium product. We used a fresh, spring-like colour palette, a contemporary font and a restrained, clean design. The ‘Guardian of Colour’ strap line reflects both Josh’s expertise and the power of the product to protect coloured hair.”
– Nick Vaus, Creative Director at DewGibbons + Partners
