Concept: Terracotta

by Diane Lindquist on 02/26/2014 | 2 Minute Read

TerraCotta is a minimal brand and packaging concept designed for Zago (an italian beer firm specializing in craft beer) by Opificio Lamantini Anonimi

"We put on the bottle sleevers all the information about the product to underline the craftsmanship of the beer, to 'educate' and to guide the consumer through the recipe and the ways to tasting and drinking all different kinds of beer. 

We called this brand 'TerraCotta' to link it to the nature of the product itself. 'Terra' means 'soil, ground', where the hop's seeds grow up. 'Cotta' is a particular step of production, specific of the craft beer process. The fusion of these two words recalls the craftsmanship of the product."

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Designed by Opificio Lamantini Anonimi 

Country: Italy

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