Anchor Cheddar Range
by Tiffanie Pfrang on 02/21/2014 | 2 Minute Read
Elmwood was tasked with creating a design that would perfectly balance Anchor's ‘Tastes Like Home’ ethos with a high quality product message. The new range look also needed to be recognizably Anchor® while achieving clear stand out in the crowded cheddar fixture.
To achieve this, Elmwood worked closely with Anchor® to ensure the brand’s language and key visual equities were effectively rooted in a beautifully considered design solution, which reflected the quality of the cheese inside. Elmwood crafted a heart shaped crest to convey quality and excellence, developed in a woodcut style to still appeal to everyday cheese-lovers. The crest was designed to reward further inspection with fun, tongue in cheek cheese references such as crackers and cutlery, nestled amongst the swirls and ribbons. The pack design also celebrated the fact that Anchor® cheddar is slowly matured for a richer fuller flavor – indicating the time and quality that goes into making the cheese.