Pearlfisher wins Gold at the DBA Design Effectiveness Awards

by Tiffanie Pfrang on 02/20/2014 | 2 Minute Read

A big congratulations to Pearlfisher for winning gold at the DBA Design Effectiveness Awards Ceremony in London!  Marking the 15th successive win for Pearlfisher’s design effectiveness success and commitment to ground-breaking effective design.

The annual Design Effectiveness Awards, hosted by the DBA, is the principal award scheme that uses commercial data as a key judging criteria and the awards set the gold standard for commercial success within the design industry globally. 

 

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Pearlfisher received a Gold award for Help Remedies (packaging design). Following its redesign, Help Remedies saw a 1,000% increase in sales in the first year and 150% increase in distribution, turning the pharmaceutical aisle on its head. Help Remedies achieved a return on its design investment in just 3 months. Most importantly, the redesign has begun to change the way consumers feel about healthcare. 

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We continue to champion design as the driving force of change and excel in creating commercially effective futures for brands by putting design at their heart. We are thrilledwith the award and the colossal results our work has brought for Help Remedies. This great success was made possible thanks to our shared vision and partnership with our brave and visionary client.
— Mike Branson, Pearlfisher’s Founding Partner and CEO
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Founding Partner & Chief Creative Officer: Jonathan Ford, Pearlfisher.

Founding Partner & Chief Executive Officer: Mike Branson, Pearlfisher.

Executive Vice President: Tess Wicksteed, Pearlfisher

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