by Diane Lindquist on 02/14/2014 | 2 Minute Read
Cult Partners recently completed the branding and package design for Animist Wine Company.
"The name and brand concept are based on the idea of 'Animism' – the belief that every worldly human and non-human object possesses a spiritual essence with the eye being the entrance to that soul. The package design is centered around a screen-printed illustration of an illuminated eye, signifying that the wine is a living object with a soul. The overall execution is dark and mysterious, with a perfect balance between classic wine brand sophistication and contemporary illustration and design."
This wine was developed initially for Southern California Whole Foods Markets with plans for expansion as the brand grows. The branding is targeted towards high-income Millennials looking for a wine that is sophisticated, yet possesses an edge to meet their savvy lifestyle.
Designed by Cult Partners
Country: United States