When the client went to PAGÀ DISSENY, the brief they received was
“I want to call it ur, and don’t ask me why.
I want that it doesn’t mean nothing. If someone asks me, so it will be: ‘What does ur mean?’
‘Nothing. It doesn’t mean anything … Well, Ur was a mesopotamian city, one of the most ancient in history. And it is also a small village in Cerdanya. And it can be read ‘You are … ‘
They decided that it would be interesting to incorporate it as the main element of the wrapping. The warm amber color of the glass and the label revokes the aging of the wine in wooden oak casks. The brand was developed from the typeface “Didot”, which forms an easily identifiable monogram.
