Royal Salute Limited Polo Edition

by Jessica Deseo on 02/13/2014 | 2 Minute Read

A design that combines the traditional sport of Polo with Scotch Whiskey! A limited edition design based around the  "the sport of kings." The design by Egelnick and Webb for Chivas Regal is sophisticated with a traditional color combination that brings this package to life. 

"As part of our wider work over the last few years with Royal Salute (Chivas Brothers / Pernod Ricard) developing a global platform around polo, we were asked to design the World Polo Edition packaging for the launch of its first-ever Limited Edition . We based the design around the vernacular of ‘the sport of kings’ with an iconic white sporting stripe emblazoned on the front of the box. This creates an instantly recognisable design cue highlighting the expression’s sporting links and providing strong on-shelf presence. We made the bottle itself more striking and richer and reflected the international footprint of RSWP by featuring the names and locations of key events around the box.

Editorial photograph Editorial photograph Editorial photograph

Designed By: Egelnick and Webb

City: London

Country: England


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