by Diane Lindquist on 02/12/2014 | 3 Minute Read
"We started by developing a brand idea to convey the ethos that made their juice special: less is more. Inspired by this contradiction we named the brand Tiny Empire, alluding to the idea of something as simple as small-batch juice powering New Yorkers to do big things. With that as our platform, we went to work expressing that idea at every consumer touchpoint — from identity and visual system to retail and online presence."
Designed by Javas Lehn Studio
Country: United States
State: New York