How To Give Half of Your Work Away for Free by Matthew Manos

by Diane Lindquist on 02/03/2014 | 3 Minute Read

If you have not noticed yet, with the recent redesign of our branding and website, we added a few new things such as our books page. Our team of editors have curated a selection of our favorite design books, from packaging design to structure, to typography, and branding.

On the top of the page, we will highlight our featured book, which is currently: How to Give Half of Your Work Away for Free, by Matthew Manos.

Matthew Manos is the Creative Director at verynice (and The Dieline's contributor), who with his team has designed How to Give Half of Your Work Away for Free.

"How to Give Half of Your Work Away for Free is a book that aims to open-source the 50% pro-bono business model invented by Matthew Manos known as the 'double-half' methodology. The toolkit is broken into four primary sections that each aim to represent the inner-working of the model from drastically different perspectives. The origins of this business model reside in verynice, a global design and innovation consultancy that gives over half of its work away for free, but components of the methodology have now been leveraged by hundreds of service-providers across the globe who, together, are re-defining 'philanthropy.'"

“At verynice, pro-bono work isn’t something that employees do off the clock, with or without incentives. Rather, it’s just business as usual.” – Forbes Magazine