On The Future: A Forecast of Near-Future Trends by Sterling Brands
by Andrew Gibbs on 12/03/2014 | 2 Minute Read
Imagine a world where urbanization and a desire for healthy living result in next-level products like pockets embedded with a silver-based, antimicrobial nanotextile that sanitizes your hands on the go, or pots and pans that broadcast your every pancake flip and soup stir, or a rewards card that measures your credibility and trust for the sharing economy.
That future is not as far-off as you think. Sterling Brands, a world-class brand strategy, design and innovation firm, shares with The Dieline's readers On the Future, its first annual forecast of the trends and products that will shape our lives in the near future.
Using a cross-section of cultural anthropology, market research, trends observation, forecasting, and industrial and experiential design, Sterling Brands not only forecasts the future, but they have actually designed products based on the trends that they have observed. The report examines consumer data and global trends in industries as varied as fashion, technology, urban planning and food production, to arrive at 15 Sterling Futurecasts, or fully designed products and services that are plausible in the near future.