Sweet Dreams Are Made of This
by Elizabeth Freeman on 12/03/2014 | 2 Minute Read
Supperstudio created Sweet Dreams packaging to literally make you feel like a kid in a candy store. With a witty tagline screen printed on clear glass bottles allowing the colorful confections to "shine" through, the resulting design targets an older audience of 20+.
"Sweet Dreams, designing a new image for Young and Beautifood candy The pioneer of “gourmet souvenirs” Young andBeautifood, is undergoing a naming and design process for its Sweet Dreams candy."
"With flavors of banana, kiwi or cherry, these candies are one-of-a-kind, and we are seeking to base their packaging on the traditional image of pill bottles, a design that invites consumers to indulge in the sweetest of dreams."
Designed by Supperstudio
Client: Young and Beautifood