Featured image for Maida's particulars

Maida's particulars

by Grant Van Sant on 12/04/2014 | 2 Minute Read

The art of preserving has been traced onto the pages of generations before us and, in Italy, this tradition is deeply rooted in the heritage of the Magna Graecia. Maida is an award-winning organic farm located in the South of Italy. All its products, individually handmade, are produced following traditional methods and aim to celebrate the region by being of the highest quality. 

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These values are reflected in the packaging of Maida’s premium line, Particulars, designed by NJU Comunicazione which bring to the table the heritage of the land -where it all began. The top of each lid feature images of local monuments which creates a powerful contrast with the plain black sides. The overall effect is elegant and graceful and creates a strong identity for each product of the range.

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Designed by nju:comunicazione

Client: Maida

Country: Italy

Photos on the labels: Michele Calocero Photos of the project: Antonio Alaimo