“The New Taste of Tradition” is the slogan of the Haraszthy winery and this message is the inspiration for the design and branding of their range by AbstrctGroup.
Haraszthy are ambitious, innovative and brave producers and the high quality of their wines is complemented by a packaging that cleverly brings to life the values and character of their products.
The light notes of each individual wine are represented by a simple but effective geometric shape on the label whilst the balanced taste is brilliantly communicated with the use of the typography and layout.
“A simple geometric form on each different label acts as an identifier in the series.
From the elegant typography, through the paper treatments every individual element has been carefully considered and crafted to convey the wine’s and the terroir’s unique personality.”
