Chosen Vitamins is a South Florida based company that manufactures and sells vitamins and supplements. To survive in such a competitive market, the visual identity of the product needed to be distinguishable from its competitors.
In order to stand out, the packaging design utilizes vibrant colors and geometric shapes. When contrasted on a shelf next to standard, white vitamin packages, Chosen Vitamins pops and grabs the attention of potential customers.
The new visual identity of Chosen Vitamins is strengthened by consistency across the entirety of the product website, creating a strong and recognizable brand image.
