Click and Grow is a small company that started in 2009. Founder Mattias Lepp drew inspiration from NASA’s aeroponics technology, that ultimately fueled his desire to change the way people grew plants. After some experimentation, the Smartpot was created, a self-sufficient plant growing system that operates with just a click of a button. The Smartpot made its first debut in 2011 and its product line has been expanding ever since.
A simple cardboard-folded box, designed by AKU, is outlined 360 degrees with the product’s minimalist silhouette and slipped in a white paper garment. An already fully ripened Smartpot is shown front and center with simplistic instructions transcribed on the back.
The pot, the “grow light”, and the specified seeds which are already inserted into the plant cartridge. In addition, the box includes two complementary power adaptors, one for the UK and the other US.
