Finals are over for the students in Art Center School of Design’s Packaging II class. They can all drop down the mouse, the Super 77, the X-acto knife, and sleep in a little more as their final projects have been presented, graded and completed!
This was a 14 week project that explores the redesign of Tifa, a local, family owned, chocolate and gelato shop in Agoura Hills, California. I had the pleasure to co-teach the class, with Art Center’s Director of Packaging, Gerardo Herrera. Here’s what our students came up with!
“Tifa Chocolate and Gelato is dedicated to pure enjoyment. From our family to yours, Tifa delivers quality, passion and love. The direction of the brand encompasses the idea of a family environment. Premium goods that are produced from families to serve families. Catering to a customer base, who care for homemade goods and products. With such a novel and heartening philosophy, a cohesive design to package the goods as a whole is needed to showcase a premium product.
The rebranding of Tifa extends their target demographics. The goal is to allow Tifa’s products blend into modern environment, your office, studio and home. The direction Ash to Bold is for the urban professional, a concept that finds the balance between the contrasting worlds of precision and ambiguity. The inception of an idea that manifests pure sensuality.”
