Robot Roy!

by Alex Guerra on 12/15/2014 | 2 Minute Read

While many companies are planning to send out the usual holiday cards, chocolate, cookies, and candy as Christmas gifts this year, Robot Food decided to give a new spin to a traditional holiday gift. Robot Roy The Nutcracker Toy is a traditional wooden nutcracker with an “on-brand robotic twist.” Nutcrackers have been around since the 15th century and are usually a wooden soldier, knight, or king. Robot Roy is a unique twist on a classic Christmas icon that also reflects Robot Foods signature brand.

Editorial photograph

Robot Roy stands ten inches tall and is hand-painted in bright primary colors. He’s packaged in an impressive bespoke black box made from ebony Colourplan by GF Smith. The in-house illustrations include a festive nuts and bolts pattern, which decorate the box edges. The design is applied in a luxurious, tactile gold foil finish and the 50 limited edition boxes are sealed with a numbered label. 

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Designed by Robot Food

Country: United Kingdom

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