Bender's Rye Whiskey
by Elizabeth Freeman on 11/10/2014 | 2 Minute Read
Bender's Rye Whiskey is ready to sail the seas in an air tight bottle designed by "Okay". Brightened in blue, the bottle features a sailor and whale that bookend the small batch's name and description. Finally, Bender's is embroidered with a wheat necklace, packed and ready to go onto the ship.
"Bender’s Whiskey Co. officially launched in 2013 on San Francisco’s, Treasure Island in San Francisco California. Born of the collaborative efforts of two passionate individuals with a desire to create a distinctive small batch rye, the brand needed to be as quirky, unexpected and unique as the vision of the company."
"To accomplish this goal, Okay leaned on the company’s San Francisco roots and their home on Treasure Island, creating whimsical harbor themed graphics that set it apart behind the bar and on the shelf.The result was a brand that was quickly embraced by the booming cocktail culture of the Bay Area, distribution in both California and Oregon and a sold out first batch, all within 8 months of launch."
Designed by Okay
Country: United States
City: San Francisco
Creative Director: Carl Bender
Photography: Nancy Rothstein
Dieline Media & PRINT Magazine