This student project takes an approach to the famously known Tito’s Vodka. A modern approach that brings simplicity and authenticity to the overall design.
“Tito’s Handmade Vodka prides itself on being hand crafted in Austin, Texas, a place where people put their heart and their hands into everything they do. Tito’s stays true to this value, and I wanted to bring that through in the packaging redesign.”
“The bottle features hand drawn sign-painterly type which reflects the culture of Austin. The packaging creates a more tactile experience when breaking the seal to open the box and reveal the bottle, giving the vodka the spotlight it deserves.”
Designed by: Becca Ray
City: Chicago
