Student: Tito's Handmade Vodka

by Jessica Deseo on 11/07/2014 | 2 Minute Read

This student project takes an approach to the famously known Tito's Vodka. A modern approach that brings simplicity and authenticity to the overall design. 

"Tito's Handmade Vodka prides itself on being hand crafted in Austin, Texas, a place where people put their heart and their hands into everything they do. Tito's stays true to this value, and I wanted to bring that through in the packaging redesign."

Editorial photograph

"The bottle features hand drawn sign-painterly type which reflects the culture of Austin. The packaging creates a more tactile experience when breaking the seal to open the box and reveal the bottle, giving the vodka the spotlight it deserves."

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Designed by: Becca Ray City: Chicago

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