House of Cat

by Jessica Deseo on 11/10/2014 | 3 Minute Read

House of Cat, is a unique Etsy Shop for natural cat treats and products. Creating a design that would appeal to a higher end consumer and work with-in budget constraints. The result is a fun and authentic design that truly captures the brand's intention.

"The main challenge was a low budget as this affected many of the design decisions. Other challenges were coming up with a color scheme that would help differentiate between the various product lines while maintaining brand consistency. Also, using the same dimensions for flavor labels on various pouch sizes to keep the print run limited."

Photography by: Phoebe TseDesigned by: Natasha Mcdiarmid Etsy Shop

Jessica Deseo

Jessica Deseo is a native southern Californian and Mexican-American designer. She has worked as a professional hands-on designer for a wide array of notable brands since 2005. In 2014, she took a step back from the day-to-day pixel-pushing and became a partner at Dieline, where her ultimate goal was to support the advancement of the packaging design community. In 2016, Jessica became a faculty member at ArtCenter College of Design, where her students' work has received a variety of recognition and awards in the packaging world. In 2019, along with her business partner at Dieline and other notable industry experts in the design community, they acquired PRINT Magazine, a longstanding staple of the graphic design community. Now, in her additional new role as a Partner and Co-Chief Creative Director at PRINT, she wears many hats and wants to grow the graphic design community with culturally relevant features while celebrating up-and-coming designers. Aside from her day-to-day, she enjoys her role at the New Museum Inc, where she serves as a mentor and has found a passion for helping young designers. In her personal time, she enjoys going to museums and the beach with her husband and daughter. In her limited personal time, she enjoys reading books by female BIPOC writers and attempting (attempting being the keyword) to learn how to cook traditional Mexican dishes.

House of Cat

Share