Kiehl's partners with Norman Rockwell to Feed America
by Elizabeth Freeman on 11/05/2014 | 2 Minute Read
This Holiday, in support of organizations that work to create safer and more sustainable environments for children and their families, Kiehl’s Since 1851 continues its philanthropic tradition this holiday season. Kiehl’s, the New York City-born and bred apothecary, whose products are made in America, proudly announces its high-profile collaboration with 20th-century American painter and illustrator, Norman Rockwell.
Kiehl’s is thrilled to launch its 6th Annual Limited Edition Creme de Corps Holiday Collection, featuring Rockwell’s Young Love: Sledding (Brown & Bigelow: 1949 Four Seasons calendar, winter). From this limited edition collection, 100% of Kiehl’s net profits, up to $100,000, will provide 1,000,000 meals to families this holiday season through Feeding America. Feeding America is the nation’s leading domestic hunger-relief charity, whose mission is to feed America’s hungry through a nationwide network of member food banks.
“We are thrilled to be partnering with an iconic brand like Kiehl’s to share Pop’s work with a new generation, especially during the holiday season. His work truly embodies the values that he held close, family, community and the desire to live the American Dream”
-Abigail Rockwell, granddaughter of Norman Rockwell.
With a presence in all 50 states, Feeding America has a network of 200 member food banks that support 61,000 food assistance agencies. Each year, Feeding America’s network provides meals and resources to 37,000,000 people in the United States struggling with food insecurity, including nearly 14,000,000 children. The Feeding America network secures and distributes 3.2 billion meals annually.
The GRO Agency