Charlie's Natural Soda
by Andrew Gibbs on 11/19/2014 | 3 Minute Read
Charlie's Natural Soda came to Amsterdam based Hayden & Co with a challenge to create a cool new soda brand that would challenge the mainstream European beverage market:
The solution: Charlie’s natural soda was born a quintessential challenger: cool, smart and rebellious. We walked with our client through tough decisions to define Charlie’s positioning and name. Charlie’s visual design is all about vibrant colours and handmade typography that shake up the competition and sales.
The deliverables: concept development, positioning, naming, identity and 2D packaging design.
Designed by Hayden & Co. Brand Creators