Al Fakher Special Edition

by Jessica Deseo on 12/01/2014 | 2 Minute Read

Al Fakher was in pursuit of a new and vibrant update to their molasses packaging. They commissioned CBA Memac to develop a new design for their special edition of molasses packaging that is specific to the US Market."The end result is unique collectable tins each expressing their own individual character."

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"Surrounded by competitors all trying to embody a more vibrant and energetic look and feel, a positioning more relevant to shisha enthusiasts directed the creative by emphasising the social side to shisha and the unique blends of flavor."

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"We created 24 Sku’s that portray fresh and fun personalities by using vibrant color palettes, custom made illustrations and a unique flavour based naming system - fit for a cocktail lounge! 

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Designed by: CBA MemacCountry: United Arab Emirates


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