Featured image for Farfalla

Farfalla

by Elizabeth Freeman on 11/06/2014 | 4 Minute Read

Packaged to perfection by Matteo Giuseppe Pani, this bow tie sits in a black and white box shaped just for it. Simply minimal, the design is bold and focuses on the brand logo scripted across the surface.

"Farfalla is a bow tie brand-name, it is specifically aimed at young man between the ages of 20- 30 who pays great attention to appearance, who wants to be original but without being eccentric. I design the logo “ Farfalla” that mean butterfly in English, but it is also referred to bow ties. In addition, I designed the packaging which had to reflect the shape of its content."

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"The simple lines of the packaging allow us to use it as a pattern which can be repeated over and over again. Because it is a geometric module we can create various compositions as I demonstrate in the photos."

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Designed by Matteo Giuseppe Pani

Client: Farfella

Country: Italy

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