by Elizabeth Freeman on 11/06/2014 | 4 Minute Read
Packaged to perfection by Matteo Giuseppe Pani, this bow tie sits in a black and white box shaped just for it. Simply minimal, the design is bold and focuses on the brand logo scripted across the surface.
"Farfalla is a bow tie brand-name, it is specifically aimed at young man between the ages of 20- 30 who pays great attention to appearance, who wants to be original but without being eccentric. I design the logo “ Farfalla” that mean butterfly in English, but it is also referred to bow ties. In addition, I designed the packaging which had to reflect the shape of its content."
"The simple lines of the packaging allow us to use it as a pattern which can be repeated over and over again. Because it is a geometric module we can create various compositions as I demonstrate in the photos."
Designed by Matteo Giuseppe Pani