Featured image for Solar D

Solar D

by Elena Massucco on 11/13/2014 | 3 Minute Read

Although summer seems a bit far away on this side of the globe, the packaging of the Solar D range immediately takes us to the beach. Solar D sunscreen technology is designed to let in more of the UVB rays that our body uses to naturally produce vitamin D whilst also screening out the harmful UV rays. 

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Such a technologically advanced product required an innovative design without being too scientific or complicated. Leading the brand strategy, naming and design process - Aussie agency Loop Brands delivers the job with a clean and impactful design. The white background is animated with the use of bright fonts and a great logo which combines the two key messages of the brand - the letter D and the sunshine. 

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“After developing the identity for the Solar D brand the brief was simple – throw a brick into the category and shatter preconceptions about sunscreen.” 

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“The packaging is both enormously bold and perfectly calibrated. The iconicity of the brand mark on the solid background gives enormous shelf stand out in pharmacy and grocery alike.”  

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Designed by Loop Brands

Client: Solar D

Country: Australia

City: Sydney

Managing Director: Ed Kirk 

Creative Director: Mikey Hart 

Strategy Director: John Matthews

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