Ben & Jerrys Redesign

by Jessica Deseo on 11/17/2014 | 2 Minute Read

Ben & Jerry's redesign maintains it's iconic brand design and personality with a slight modern update that clarifies the brands premium ingredients. 

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"Task - To redesign the global Ben & Jerry’s portfolio to elevate clarify its premium ingredients without losing the iconic brand personality.

Scope - Packaging design, identity refinement,brand architecture."

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"Solution - A refined and ownable brand expression for Ben & Jerry’s globally, clarifying the brand’s messaging, unifying the brand across territories and creating a more consistent and premium feel across all segments."

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Designed by: PearlfisherCity: New York

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