Post it- Colors of the World
by Elena Massucco on 11/13/2014 | 2 Minute Read
Capturing the essence of four of the world’s most premier destinations on the iconic Post-it Note and encouraging the in-home use of an otherwise workplace product was the objectives 3M tasked design agency Webb deVlam to achieve.
The result is a brilliant series of Post-It inspired by color schemes that make these cities immediately recognizable: whilst, for instance, the New York collection includes shades reflective of the city’s endless steel, stone and skyscrapers, the Bangkok version mixes up a number of Asian influences to create a spicy mix of colors.
Contemporary, bold and expressive, the Post-It Colors of the World collection is a celebration of discovery, style and self-expression that goes beyond stationary to include home décor, apparel and personal device accessories.
“In a digital-centric world, Post-it could offer more product choice with a unique color strategy that laddered up to larger insights that Webb deVlam identified for the product strategy today and what it could mean for 3M in the future.”
Designed by Webb deVlam
Country: United States
Dieline Media & PRINT Magazine
The GRO Agency