Lacoste L!ve Pop-Up

by Elizabeth Freeman on 11/11/2014 | 3 Minute Read

Lacoste has launched a new product in their Lacoste L!ve line that features an eye-popping fragrance. The preppy urban design abstractly illustrates a classic short sleeve polo shirt with a crocodile. Playing on perspective, the liquidly aroma is packaged in blue glass with inspiration drawn from the De Stijl art movement and Mondrian paintings.

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"Lacoste L!ve and enriched it with freshness of lime in top notes, announcing a blend of green leaves and sea notes in the heart, relating on a base created of liquorice and guaiac wood.".  

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To celebrate, a playful and handmade pop-story was created in addition, exploring scent pictorially.

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Via Lacoste

Pop-up designed by: Wildvertising

Paper Design: Ink Studio

Country: Belgium


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