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by Jessica Deseo on 10/13/2014 | 2 Minute Read

McLean Design was hired by Viance to design a new alkaline-based weight loss system. McLean created a compelling brand and packaging system that elevated Viance in the highly competitive weight loss market. 

"Following a comprehensive analysis of the category, MDI could clearly see what was missing. There were no complete diet systems that were truly all-natural, and only piecemeal elements that included harsh cleanses and questionable ingredients. That key insight helped the client commit to developing a full system of products not only for immediate weight loss but also accounting for long-term weight management, simplifying a difficult choice."

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"The resulting brand, which MDI named Viance, is the blending of vitality and science, a credible approach to a vibrant, healthy lifestyle. The packaging is clean, bright, and embodies the simplicity of the program."

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"The change from a cleanse program to a complete diet system created more opportunity than anticipated. Online sales immediately hit a thousand dollars a day, then grew exponentially over the first year, with rave reviews and strong customer engagement. A motivational social media campaign and video-centric web site keeps this online exclusive in the news and growing."

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Designed by McLean Design

Client: Viance

Country: United States

State: California

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