The Fitness Guru Packaging

by Barbara Zandvliet on 10/10/2014 | 2 Minute Read

Creative agency Dedica Group produced this product packaging set developed The Fitness Guru, a Brooklyn-based personal trainer and gym presenting a new range of exercise equipment. The set includes a range of products like a dumbbell set, towels, yoga mat, jump rope, water bottle and gym bag.

"The brief for both product development and packaging design was to focus on and highlight a functional, retro feel that would appeal to urban professionals in Brooklyn and Manhattan."

The packaging design is quirky and definitely functional. Sturdy cardboard tubes and minimalist paper wrappers protect and contain the products, while the design highlights unusual hand drawn shapes and rich colors that stand out nicely against the natural texture and background.