by Barbara Zandvliet on 10/08/2014 | 2 Minute Read
Brand and packaging design agency Robot Food created a new identity for foodie snack brand, Love Popcorn. The company began producing small batches of its all natural popcorn in 2008.
The company wanted to relaunch its product with a colorful new identity that gives popcorn lovers a taste of grown-up indulgence.
- Simon Forster, creative director, Robot Food
The name is a celebratory call-to-action, and just like the name and the flavors, the design packs a punch. The color palette shouts loud and proud and the black diamond lock-up device acts as a bold stamp of quality. Real food photography emphasizes the real ingredients, which are scattered across the pack to form a signature stripe.
Designed by Robot Food
Country: United Kingdom