Love Popcorn

by Barbara Zandvliet on 10/08/2014 | 2 Minute Read

Brand and packaging design agency Robot Food created a new identity for foodie snack brand, Love Popcorn. The company began producing small batches of its all natural popcorn in 2008.

The company wanted to relaunch its product with a colorful new identity that gives popcorn lovers a taste of grown-up indulgence. 

Editorial photograph

- Simon Forster, creative director, Robot Food

Editorial photograph

The name is a celebratory call-to-action, and just like the name and the flavors, the design packs a punch. The color palette shouts loud and proud and the black diamond lock-up device acts as a bold stamp of quality. Real food photography emphasizes the real ingredients, which are scattered across the pack to form a signature stripe. 

Designed by Robot Food 

Country: United Kingdom


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