by Barbara Zandvliet on 10/09/2014 | 3 Minute Read
Creative agency Design Ranch helped emergency preparedness retailer Boltwell design an retail identity that combines style with practicality. Unlike typical camouflage-clad emergency kits, Boltwell wanted to create a design that would make preparing for the unexpected fun and target moms with modern, sophisticated taste.
"When concepting the strategy we thought, what better symbol for the brand than a tortoise?! It carries its shelter wherever it goes, ready to hunker down or bolt away at any moment."
The unique logo and color scheme carries a minimalist aesthetic throughout the brand line, from print to digital, and is a definite departure from other emergency retail identities.
Designed by Design Ranch