Vegamar Seleccion: Gourmet food & wine
by Barbara Zandvliet on 10/09/2014 | 3 Minute Read
Spanish design agency Lavernia & Cienfuegos produced poised and dramatic identity and packaging design for gourmet food and wine brand Vegamar Seleccion. Inspired by wine as a representation of time, the brand built its identity on images of its product at different stages of production.
"On the one hand, grapes grow and mature slowly. On the other hand, months of winemaking through a delicate craft create a rather unpredictable process. Combining the vine leaf with the passing of time is the idea for the Vegamar Selección identity, which is a specific store designed for tasting and buying select wine, cava, olive oil and other Vegamar products."
"The vine leaves were picked and photographed as they started to dry out and curl back on themselves, each in their unique way. The identity is built around these photos, with a monochrome treatment. It is similar to the wine aging process for which there is also a random element and unpredictable beauty."
The dramatic imagery of this design conveys the brand's impeccable polish and reserve, but it's serious aesthetic might be easily overshadowed by more modern design competing for attention on the shelf.
Designed by Lavernia & Cienfuegos
Client: Bodegas Vegamar
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