Aria Cosmetics

by Jessica Deseo on 11/05/2014 | 1 Minute Read

Inspired by geometric patterns and shapes, Hawaii created a striking and bold graphic system for the outer packaging of Aria Cosmetics. The concept was to utilize the shapes to create a strong shelf presence, especially merchandised in a tile formation.

"High definition airbrush make-up is fast becoming the choice of many professional make up artists. ARIA Cosmetics London had created a quality range of products and approached Hawaii to develop and create their branding.

Hawaii worked closely with the Aria team and delivered both the brand identity and packaging. It was important that the product looked modern and luxurious. "

Jessica Deseo

Jessica Deseo is a native southern Californian and Mexican-American designer. She has worked as a professional hands-on designer for a wide array of notable brands since 2005. In 2014, she took a step back from the day-to-day pixel-pushing and became a partner at Dieline, where her ultimate goal was to support the advancement of the packaging design community. In 2016, Jessica became a faculty member at ArtCenter College of Design, where her students' work has received a variety of recognition and awards in the packaging world. In 2019, along with her business partner at Dieline and other notable industry experts in the design community, they acquired PRINT Magazine, a longstanding staple of the graphic design community. Now, in her additional new role as a Partner and Co-Chief Creative Director at PRINT, she wears many hats and wants to grow the graphic design community with culturally relevant features while celebrating up-and-coming designers. Aside from her day-to-day, she enjoys her role at the New Museum Inc, where she serves as a mentor and has found a passion for helping young designers. In her personal time, she enjoys going to museums and the beach with her husband and daughter. In her limited personal time, she enjoys reading books by female BIPOC writers and attempting (attempting being the keyword) to learn how to cook traditional Mexican dishes.

Aria Cosmetics

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