Featured image for TO BAZAKI Juice Bar

TO BAZAKI Juice Bar

by Elizabeth Freeman on 11/03/2014 | 4 Minute Read

Introducing TO BAZAKI, a juice bar in Athens offering a 5 stage juice cleanse poured into individual sized glass jars topped with a black aluminum cap. The jars feature the "B" logo formed into a juice box, alongside a brief description of the products benefits. 

“To BAZAKI” means “The JAR” in Greek. This was the brand name chosen for a new juice bar which has opened in Athens. They pride themselves on using locally sourced fruit and vegetables to create highly nutritious juices for detox, energy and rejuvenation."

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"The design identity and packaging [ere] based on a simple but distinctive idea, following the client’s brief. B, the first letter of the brand name, became a symbol incorporating the shape of a jar, which is how the juices are sold and served. Branding, design and packaging work synergistically to create a memorable brand experience."

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Designed by George Probonas 

Client: TO BAZAKI

Country: Greece 

City: Athens