Keith Haring inspired beer with some pizzazze. Bold and flamboyant, this beer, designed by CBA, personifies comic strips with colorful illustrations embedded in the letter “K”.
“Kronenbourg is a key player on the French beer market. In 2014, it shakes up its product portfolio and introduces an all-new range of fruity beers, K by Kronenbourg, made up of two unreleased 5° proof recipes: lemon-lime and red berries. As K by Kronenbourg targets a young adult audience looking for taste and informality, the brand claims an offbeat and cheerful positioning, matching with their expectations and way of life.”
