Table of Plenty wanted to create a pure aesthetic appeal and make a deeper emotional connection to the consumer with their re-design. They commissioned Boxer & Co. and created a design that incorporated a soft display of watercolors, handwritten typography, whilst still incorporating elements from the previous packaging such as the leaf die-cut. This re-design feels honest and definitely conveys a consumer connection.
“Whilst already enjoying Australia-wide success, Table of Plenty wanted their packaging to better reflect their values, to look more innovative and creative. They had a desire to increase brand standout on shelf, and capture their newly articulated essence of ‘Celebrate Abundance’ whilst adding flavor cues.”
