El Ladrón

by Elizabeth Freeman on 10/06/2014 | 2 Minute Read

Chen Design Associates collages Venus Spirits' years of production into a clever wrap around. The design focuses on the form of the bottle by limiting the amount of decorative elements. Because the spirits are transparent, the label is double-sided allowing its consumer an optional miniature history lesson on how the beverage came to be. 

Editorial photograph

"El Ladrón is Spanish for “The Thief” and the branding and packaging was inspired by the blue agave spirit's storied past and its ties to Mexico. Rather than stamping the parent company logo onto its packaging, eponymous Venus Spirits gets a richly detailed visual reference to the Venus of Boticelli fame. The layering of 1800s style ornamental borders, maps and design elements give the feeling of artisanal quality and attention to detail by a small batch maker of spirits. Rooted in history but with a fresh take, the effect appeals to a young market that appreciates organic agave."

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"El Ladrón is shrouded in mystery. Born and raised in the states, with roots in Mexico, there are more questions than answers: who is this notorious thief, and what is he intending to steal? Is he actually a she? Who exactly is the villain in this story, and who is the heroine? Themes of deception, intrigue, and betrayal play out in the bottle design; clues are everywhere, almost hidden but impossible to miss."

Designed by Chen Design Associates

Client: Venus Spirits

Country: United States

City: San Francisco 

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