Featured image for Red Brick Brewing Workshops

Red Brick Brewing Workshops

by Elizabeth Freeman on 10/30/2014 | 4 Minute Read

Not Perfect | Y&R Vilnius has taken Red Brick Brewing's visual idenity to the next level. Combining soft pastels contrasted with fire engine red. Beer bottles, labeled with a framed wagon are divided in a 6-pack case boxed in a wooden crate. The overall design throws in nostalgic elements such as the wagon, to create an elevated sensation of taste and memory. 

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"To create visual identity for experimental Red Brick Beer Workshop, which has been set up in the 230 year-old red brick brewery on the Baltic Sea shore. A place where experiment and play with unconventional raw materials gives birth to small batches of unexpected and amusing sorts and flavours of beer." 

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"Compelling and natural, over-simplistic design embraces the sea, declining all the décor-enriched beer designs, trying to merge the playful nature of craft beer with the sense of technological simplification, giving the feeling of hand-crafted quality."

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"Employing vector graphics, we created modern minimalistic package design, conceptual seaside visual identity and a logo of a cart bearing three bricks, which stand for three distinct Red Brick Beer Workshop types of beer. Now every brick dreams of becoming a red brick."

Designed by Not Perfect | Y&R Vilnius

Client: Švyturys - Utenos alus 

Country: Lithuania

Designer: Irmantas Savulionis 

Copywriter: Stefanija Jokstyte, Rokas Eltermanas & Viktorija Rumiancevaite 

Photographer: Augis Narmontas

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