Red Brick Brewing Workshops
by Elizabeth Freeman on 10/30/2014 | 4 Minute Read
Not Perfect | Y&R Vilnius has taken Red Brick Brewing's visual idenity to the next level. Combining soft pastels contrasted with fire engine red. Beer bottles, labeled with a framed wagon are divided in a 6-pack case boxed in a wooden crate. The overall design throws in nostalgic elements such as the wagon, to create an elevated sensation of taste and memory.
"To create visual identity for experimental Red Brick Beer Workshop, which has been set up in the 230 year-old red brick brewery on the Baltic Sea shore. A place where experiment and play with unconventional raw materials gives birth to small batches of unexpected and amusing sorts and flavours of beer."
"Compelling and natural, over-simplistic design embraces the sea, declining all the décor-enriched beer designs, trying to merge the playful nature of craft beer with the sense of technological simplification, giving the feeling of hand-crafted quality."
"Employing vector graphics, we created modern minimalistic package design, conceptual seaside visual identity and a logo of a cart bearing three bricks, which stand for three distinct Red Brick Beer Workshop types of beer. Now every brick dreams of becoming a red brick."
Client: Švyturys - Utenos alus
Designer: Irmantas Savulionis
Copywriter: Stefanija Jokstyte, Rokas Eltermanas & Viktorija Rumiancevaite
Photographer: Augis Narmontas