Featured image for Evian+Kenzo Limited Edition Water

Evian+Kenzo Limited Edition Water

by Elizabeth Freeman on 10/20/2014 | 2 Minute Read

Evian and Kenzo have teamed up to create a one-of-a kind design for Evian Water. The water is a direct reflection of Kenzo's aesthetic with a lively zig zag pattern. A blue and yellow optical illusion that merges packaging design with fashion.

Editorial photograph

"KENZO's Creative Directors, Carol Lim and Humberto Leon, have united with evian to convey their graphic intimate vision for a unique one-of-a-kind bottle. The mysterious and strange oeuvre of artist and director David Lynch influenced the KENZO Fall/Winter 2014 collection for men and women and it is in this vein that the bottle's motif features a broken floor pattern, toying with the idea of shifting the elements.

Editorial photograph

Offering a magnifying glass effect when full, the bottle's purple fragmented pattern is penetrated by a sole lime zig-zag, giving the holder a distorted and skewed view of its ultra-pure contents.

Editorial photograph

Born in the purity of the Alps, dressed with a twisted spirit, the bottle embodies a naturally playful energy: a theme that united the two brands."


Via  Evian Kenzo

 

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