Creative agency Buddy produced branding and design for premium hard cider maker Awestruck. The goal of the project was to help Awestruck stake its claim as an authentic craft cider, challenge consumer perceptions of the category and educate consumers on how cider should taste.
“America’s craft beer revolution has reawakened interest in the world of hard cider, and local, organic and artisanal brews are now being joined on the shelf by mass-produced corporate brands.”
“To help Awestruck make its point, Buddy created an iconic and communicative brand mark. Blending a bold monogram with a hidden exclamation point, the identity reflects the surprising taste of the cider while reinforcing both the brand name Awestruck and the Hard Cider descriptor.”
The matte paper refines the amplified and brightly colored logo font and the dark, shiny glass bottles retain a luxurious sheen to the packaging.
The taste scales printed on the packaging help and empower customers with knowledge about the product–making the design about more than just style and more about the consumer shopping experience.
Designed by Buddy
