PangPang Brewery Summer Beer Series

Published

October 2, 2014

Filed under

Swedish media and design agency SNASK, helped PangPang Brewery create kitschy and fun packaging for its 2014 summer micro-brew series.

“We built the concept around tiki and named the beers Cocojambo, Pelekane, Libertango, Playa del Drevviken, Waikiki, Flamingo-GO, and Tiki Tango. We aimed to help PangPang outbeat its competitors [with] smart branding and gorgeous design.” – SNASK

The energetic placement of colorful, tiki-style font against matte black labels heightens the tropical feeling and overall sense of good time implied by the design–an appropriate and appealing theme for a beer.

Designed by Snask

Country: Sweden

Andrew Gibbs

Andrew Gibbs has been called an “innovator in the world of design” as the founder, CEO, and Editor-in-Chief of Dieline, founded in 2007. Andrew started Dieline Awards in 2009 to formally recognize the world’s best consumer product packaging design. The awards competition was recognized as a “global phenomenon” in its first year. In 2010, he founded Dieline Conference, an annual conference for creative professionals in the packaging design and branding industry. He now serves as Creative Director and Programming Partner for HOW Design Live, one of the largest annual gatherings of creatives in the world. In 2014, he became a faculty member at ArtCenter College of Design in Pasadena, CA teaching Packaging Design. Andrew was previously named the Editor-in-Chief of HOW Design Magazine in 2015, making him the youngest editor of a design magazine ever. In 2018, Andrew became a Climate Reality Leader after training under Al Gore at the 2018 Climate Reality Corps. He joined A Plastic Planet, a U.K. based non-profit that is dedicated to dramatically reducing the amount of single use plastic used in the packaging industry. Andrew speaks and consults worldwide on the topics of packaging design and sustainable packaging.