Flight To The Flats

by Diane Lindquist on 01/09/2014 | 2 Minute Read

Wedge & Lever designed the branding and packaging for Flight To The Flats.

"In 2012, pro surfer Chippa Wilson approached us to help with his new contest concept designed to progress the aerial side of surfing. 16 of the world’s best surfers were invited to compete head-to-head via video in a 'skate' (or s-k-a-t-e) style format. For the debut event we created the identity, the print/digital advertising campaign, and supporting materials and products to promote the project and subsequent award show. Josh Kerr won the contest and received a custom Flight To The Flats motorcycle as the grand prize."

Designed by Wedge & Lever, San Diego, California, USA

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