Håndværk by Savvy
by Diane Lindquist on 01/06/2014 | 2 Minute Read
Håndværk is a New York based clothing brand represents the pinnacle of minimal elegance by using premium materials and innovative fabrics. Designed by Savvy, Håndværk's new identity includes a san-serif typography and packaging with a seamless embossing detail with such minimal scandinavian and japanese aesthetics.
“Håndværk’s products, simple in their aesthetic nature, use only the best quality materials, mostly perceived through touch. We have communicated this through a graphic language that is based on minimal aesthetics, predominantly white. Their principle of simplicity and upmost quality is always reflected in all supporting materials, from their packaging to the language used for their texts.
Through simple yet elegant finishes, such as embossing, we achieve to communicate key brand values of simplicity, luxury, quality and truthfulness – it’s about communicating in a subtle manner; just like these values, it’s about understatement through its tactile principle. A functionality that blends with its aesthetics. Understated luxury essentials.”