Absolut recently launched a new vodka flavor and bottle inspired by Latin America’s ‘carnival‘ festivities. The limited edition bottle features vibrant illustrations of the type of costumes you will see at the carnival. Brazilian graphic novel artist and writer Rafael Grampá collaborated with Absolut, part of their ongoing Transform Today campaign.
“Absolut, like the Carnival festival itself, recognizes that we all have the power to create our own future. We are free, there are no rules, and the possibilities for transformation are infinite. The bottle design had to evoke this special Carnival feeling. So we approached one of our collaborating Transform Today artists, Rafael Grampá. His work is disruptive, lively and authentic. Not only that, he’s a native of Brazil and has experienced the transformative potential of Carnival first-hand his entire life.”
– Franz Drack, Global Marketing Director, Absolut
