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Fashionably Clicquot

Published

Veuve Cliquot gets a fashionable new upscale “limited edition” cover that unites functionality and style. The packaging in Veuve Clicquot’s signature black and yellow colors transforms into a skirt-inspired piece when the upper circular part of it gets removed (the pleated paper bottom pops up as a skirt with top-stitched pleats). The two-part design echoes the brand’s connection with the fashionable, upper-class world – the detachable part is surrounded by a black grosgrain ribbon like a box with a Dior or Chanel dress, and the bottom half magically transforms into a paper replica of an iconic piece from a female wardrobe.


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