Harvey's

by Jessica Sanchez on 01/15/2014 | 4 Minute Read

Harvey's is a house diner in Kansas City's Union Station. Ted Carpenter Creative designed a branding system that consisted of a logo, brand identity, menus, interior and exterior, environmental and apparel graphics. I love the craft feel to this branding and the overall color scheme. The logos and print patterns are both intriguing and beautiful.

"Harvey House Diner was a staple in Kansas City’s Union Station starting in 1914. The diner would greet thousands of travelers as they would arrive from all over the country by train at the historic Union Station. Fred Harvey’s original Harvey House has been long gone, but our new Harvey’s at Union Station is a nod to that historic diner. Despite almost 100 years between the two concepts opening their doors, both the new Harvey’s and the original share the same core values of quality food, quality service and quality company. Brand components consisted of, logo system, brand identity, menus, interior and exterior signage, environmental graphics and apparel."

Designed By:  Ted Carpenter Creative, Kansas City, Missouri

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