by Diane Lindquist on 01/14/2014 | 2 Minute Read
Designed by Wide & Narrow, an upcoming design studio in Thailand, KOST is cycling wear for the everyday cyclist.
"Our approach is thorough and hands-on. We tackle an assignment by first taking it apart to its bare essentials, and then building it in a new way that best serves the client. This design philosophy lets us go deeper than the surface, to the essence of each case."
With that approach, Wide & Narrow gave KOST a simple and clean look to their packaging and branding. The white typography bares across the crafted boxes with icon graphical elements to enhance the look - much like the actually cycling wear, very structured.
Designed by Wide & Narrow, Thailand
Photography : Pichan Sujaritsatit