Before & After: Summit Brewing Co.
by Tiffanie Pfrang on 01/14/2014 | 5 Minute Read
Summit Brewing Co. partnered with Duffy & Partners to develop the new visual stories displayed on each of Summit’s distinctive tasting beers. Duffy & Partners has a 30-year history in the spirits category, including notable design efforts for Jim Beam, Brewery Ommegang, Herradura Tequila, Grassini Family vineyards, and Bacardi.
The visual artistry on the new packaging tells stories of Minnesota landmarks and the ingredients that make each brew uniquely Summit. The final product illustrates the brand’s evolution while celebrating the place it calls home. The new packaging will be phased in gradually throughout 2014.
“The new packaging art commemorates a busy time for us - Just within the last year, we’ve released several new beers, doubled our capacity with a cellar expansion, and bought new warehouse space for our offices and, eventually, a canning line. We’re evolving during an exciting time for the craft beer industry, and our brand reflects that evolution.” Mark Stutrud, the President and Founder of Summit.
Designed by Duffy & Partners, Minneapolis, MN