The Epic Seed
by Diane Lindquist on 09/09/2013 | 2 Minute Read
The Epic Seed, combining the goodness of Greek yogurt with on-trend superfood chia, is launching in major Whole Foods markets across the country. Little Big Brands was tapped to develop the new brand.
“Chia is the Mayan word for strength, and some consider it nature’s perfect food. We believe we’ve filled a void in the marketplace and created a brand, that like the little chia seed itself, packs a real punch.” - Jesse Rudolph, Founder, Epic Naturals
"According to Mintel research, 70 percent of consumers purchase yogurt for digestive health, yet most brands lack any real fiber benefit. The Epic Seed has more fiber than an entire apple, as well as the protein equivalent of 3 eggs or 19 cups of spinach, more omega-3s than a serving of salmon, and is loaded with calcium, potassium, magnesium, iron and antioxidants."
'The brand proposition is really distinct and ownable, and we felt a responsibility to make sure the identity and design lived up to that promise.' - John Nunziato, Creative Director, Little Big Brands
"The Epic Seed logo was handdrawn and the typography nestles inside a seedpod. That shape is replicated on bottom of pack where key nutritionals are called out and backed in complimentary colors to stand out against each chia flavor. Handdrawn ‘Greek Yogurt + Chia’ type stands out prominently against the white yogurt backdrop, while flavor is locked up at the bottom and stands out against the deep colors of the chia. The lid is a feast for the eyes itself with illustrations courtesy of Brian Holderman. The idea was to graphically depict all the nutritional benefits that each container of The Epic Seed promises. Illustrations continue down the side of pack and call out more key features, such as Non GMO and Gluten free.
The Epic Seed can be found at Northeast Whole Foods stores, as well as those in California, and the Pacific Northwest. There are four delicious and nutritious flavors: Blueberry, Strawberry, Blackberry and Peach."
Designed by Little Big Brands, New York, NY